Plant lover 🌿 Cat mom 😻 Builder 🏗
I have been building web and mobile products as a B2B & B2C Product Manager for over four years. I am an expert in product, data analysis, marketing, operations and agile methodologies. I bring with me a strong enthusiasm for being part of a team and working towards long term goals. Rallying others around product vision is my superpower.
At Popular Pays, we connect 80K+ creators with hundreds of brands and agencies to create content to share as social media posts, TV ads, product materials and website content. I oversee development of our web applications and mobile apps.
Vivid Seats is a secondary ticket marketplace that connects 2M buyers daily with ticket sellers for live events. I functioned as the Product Manager for our internal tools team which covered seller services, customer support, accounting, fraud and sales.
CareerBuilder is a recruitment software company that provides companies with the tools to source and reach millions of job seekers as well as screen and onboard employees. During my time at CareerBuilder, I owned customer research to ensure a smooth transition to a redesigned version of one of our core product offerings, Supply & Demand.
To improve discoverability of creators we iteratively improved our search experience. We built out advanced search capabilities, started curated groups and began a creator vetting process to improve user satisfaction and decrease the need for service.
When brands run influencer campaigns they measure the success of posts to inform their content creation strategy. We built out a dedicated analytics hub to surface benchmarks and insights to help drive the brands influencer strategy.
As we opened up our platform for self service, we learned negotiation was a big part of collaborations. We built out a negotiation feature so brands could negotiate with creators and vice versa. The result was an increase in collaborations and an increase in revenue from excess content purchases.
Like most people, I hate scrolling through a blog post and dodging ads to get to a recipe. So I started building Feedstir, a web application that parses recipes and allows users to save and organize them for later use.
I found managing my dads Blackhawks season tickets to be time-consuming and error prone. I entered a hackathon competition at the University of Illinois, won 1st place and then went on to build a team. The result was an MVP for managing season tickets.
Figma
Invision
Sketch
Adobe XD
HTML5
CSS5
JavaScript
React
Python
PostgreSQL
Google Analytics
Looker
Optimizely
The best way to achieve success is to set aggressive goals from the top down.
I've tinkered with coding for years, in 2020 I decided to share my journey as I committed to building my next project, Feedstir.
I'm always looking for great Product reads. This is my list of recommendations for current and aspiring PMs.
